Showing January 2011 posts

• Sign Faced Monster31 January 2011

  

  • Brian Lemond
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  • Tags: Brooklyn Digital Foundry, Grab Bag

  Our Web Development Specialist, Christian deBotton, has the most awesome image for his wallpapers – desktop, mobile, you name it. He’s had it as long as he can recall, and confesses to being a terrified of the prospect of life with a different wallpaper. Recently, when we flipped it out for Simon Cowel, well, it wasn’t pretty. (kidding, deBotton is a good sport)

  I’ll come to the point. We want any information on the origins of this awesome, captivating image. If you have some, bring it on. Minor celebrity and our eternal gratitude will be your reward.

• BU in Cool Hunting17 January 2011

  

  • Brian Lemond
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  • Tags: Brooklyn United, fashion, Levis, Websites

  Shortly after the Levi’s Made & Crafted site launch, Cool Hunting picked it up, interviewing our key liaison Samuel de Goede of Levi’s XX and giving us a sweet shoutout.

  Samuel has been a great asset to the project, and Levi’s XX is the kind of client creative agencies yearn to work with: inspired to do something perfect for their brands, and patient enough to foster a healthy process. Our collaboration has been excellent and balanced; we’re proud of the results so far and already moving ahead on the next pieces.

  Thanks to Karen Day of Cool Hunting, and to Levi’s of course.

• Levi's Site Goes Live!14 January 2011

  

  • Brian Lemond
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  • Tags: Brooklyn United, fashion, Levis, Websites

  The first visible results of our work with Levi’s XX are out!

  For those not in the loop, Levi’s XX — the experimental division of the Levi’s mothership operated autonomously from Amsterdam — contracted with Brooklyn United for a host of consulting work, from early-phase rebranding to retail concept development and design to digital media pieces.

  Much of the work has remained process oriented and confidential, as we work collaboratively to develop the brands Levi’s XX is responsible for: Levi’s Vintage Clothing™ and Levi’s Made & Crafted™. Much of our efforts are focused on the nascent latter brand, and today we launch its online home at levismadeandcrafted.com.

  Initial reactions are coming up roses, including this from Robert Hanson, President of Levi’s: “Looks beautiful, simple, elegant, brand right and modern…positions Levi’s Made & Crafted really well.  Nicely done.”