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Personas, developed by Aaron Zinman of the MIT Media Lab says, “It uses sophisticated natural language processing and the Internet to create a data portrait of one’s aggregated online identity”.
I had to give it a try! Below are the results of the members of our team as well as both the current and previous presidents of the United States.
My first thought when I saw this program at work was the targeted advertising technology in the film, Minority Report. I felt a bit exposed while the program scrolled through all the information online affiliated with a specific name.
Although it is a bit unclear on what criteria the categories are defined, I found it interesting that we could be categorized into such divisions. I was curious about how accurate these results were and, unfortunately, Personas cannot distinguish an individual from another with the same name. Regardless, below are the top 3 relevant categories affiliated with each name:
Alan Finch
- Illegal
- Online
- Management
Amanda Kao
- Online
- Sports
- Domestic
Brian Lemond
- Politics
- Legal
- Education
Chris Fohlin
- Online
- Education
- Fashion
Chris Goodhue
- Online
- Sports
- Domestic
Christian de Botton
- Sports
- Family
- Social
Dale Suttle
- Education
- Musical
- Family
John Szot
- Online
- Art
- Genealogy
Pritika Nilaratna
- Online
- Music
- Art
Sasha Konovalova
- Sports
- Professional
- Genealogy
Barrack Obama
- Politics
- Social
- Family
George Bush
- Accident
- Sports
- Politics
See how the Internet sees you: Personas
